Hard Rock International teams up with Lionel Messi to launch Messi’s Chicken Sandwich
HOLLYWOOD, Florida. (TodayNews) — Hard Rock International has once again teamed up with global brand ambassador Lionel Messi to unveil a new culinary creation: Leo Messi’s “Made for You” Chicken Messi Sandwich. This addition to the menu is inspired by one of the football legend’s favorite Argentine dishes from his childhood.
Perfectly timed to coincide with Messi’s historic entry into Major League Soccer and his presence in South Florida, the sandwich is set to make its mark at the iconic Guitar Hotel, located in the Seminole Hard Rock Hotel & Casino Hollywood. Starting today, food, football and sports fans around the world can experience a new level of greatness with the Messi Chicken Sandwich, available at participating Hard Rock Cafés and Hard Rock Hotels and Casinos with in-room dining.
“I am thrilled to share the flavors of my homeland with the world by presenting my very own chicken sandwich inspired by one of my favorite dishes, Milanesa,” said Messi, the world-famous football sensation and international icon. . “There is no better partner than Hard Rock International to bring this creation to life. Like any great teammate, Hard Rock has been with me through historical milestones and I can’t wait for my fans around the world to enjoy one of my childhood favorites that still makes me feel right at home, no matter from where I am. world.”
Messi’s Chicken Sandwich draws inspiration from Messi’s deep love for the Milanese recipe, a quintessential Argentinean culinary delight. According to the press release, the sandwich is a Milanese-style crispy chicken breast topped with melted provolone cheese and herb aioli. The sandwich, topped with fresh tomatoes and arugula, is served on a toasted homemade bun.
“Leo Messi is not only one of the greatest athletes and cultural icons on the planet, but also an ambassador who shares the values of our organization,” said Jim Allen, Chairman of Hard Rock International. “We are honored to partner with someone who embodies the spirit of a champion and exemplifies victory in every aspect of his professional and personal life. We look forward to welcoming him to the United States as a beloved member of our extended Hard Rock family.”
As part of the promotional campaign, Hard Rock International released a commercial titled “We’re Cooking Something New”. Directed by Marco Grandia and Yes, We’re Open, the advert starred Lionel Messi and is currently airing in local markets around the world. Fans can also unlock exclusive 360-degree digital experiences by scanning a QR code, giving access to a special welcome message from Lionel Messi himself, an augmented reality encounter featuring Messi and the Chicken Sandwich, Messi quizzes, online shopping, and more.
The release of the Messi Chicken Sandwich marks the start of a new era in the partnership between Hard Rock International and Messi following the successful launch of the LIVE GREATNESS campaign and the Messi Burger in March 2022. In November 2022, the brand unveiled a new collaborative retail collection as well as a special version of the fan-favorite Messi burger called the Champion’s Edition, celebrating Messi’s remarkable journey and historic triumphs.
Messi’s Chicken Sandwich promises to be a delightful addition to the Hard Rock International menu, showcasing both culinary prowess and a spirit of grandeur that echoes Lionel Messi’s remarkable accomplishments on and off the pitch.
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